10 Questions to Ask while Observing People for an E-Commerce Website
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Understanding your users is a crucial aspect of the UX design process. It involves learning about users needs, tasks, and context of use. User research can take many forms, including interviews, surveys, focus groups, and observations. By gathering this information, UX researchers can better understand the needs and desires of their users and create products and services that are tailored to meet those needs. User research is an ongoing process, and researchers should continue to gather and analyze data throughout the development process to ensure that their designs are meeting the needs of their users. By understanding people and conducting user research, designers can create products and services that are more effective, efficient, and satisfying for their users.
Here are 10 questions to ask while observing people for an e-commerce website:
Can you walk me through your thought process as you browse the website for products?
Can you describe the process of adding items to your cart and checking out?
Have you ever abandoned a purchase on our website? If so, why?
Can you tell me about your typical shopping habits? How do you usually find products you want to buy online?
How do you decide which products to purchase?
How do you compare prices and options from different retailers when shopping online?
Can you think of any other websites that you prefer to shop on and why?
How do you typically pay for your purchases on our website?
Have you ever contacted customer service? If so, can you describe your experience?
What factors influence your decision to make a purchase on this website?
As the questions show, it is important to ask open-ended questions and to avoid leading or biased questions. By asking these types of questions, you can gather valuable insights into the user's experience and identify opportunities for improvement.
